The global automotive smart display market size was valued at USD 11.37 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028. The increasing demand for advanced functions, including navigation, multimedia systems, driver assistance, and connected car features, and the improving driver-to-vehicle communication are anticipated to boost the use of the smart display in the automotive sector. Furthermore, the growing demand for enhanced safety, comfort, and convenience in automobiles, especially in developing and mature economies, is anticipated to propel the market growth over the forecast period. The rise in the demand for autonomous and semi-autonomous vehicle technology and the growth of the high-end and luxury car segments, especially in the emerging markets, are also expected to offer growth avenues for the market over the forecast period.
Overview of automotive smart display
The use of smart displays for automotive applications is growing at a rapid pace. The market relies on the demand trends in the automobile industry, the progress toward developing autonomous vehicles, technological advancements in cockpit electronics, and buyer preferences. Moreover, smart displays play an essential role in making critical driver assistance functions available on a single-touchscreen platform.
Technologies used in automotive smart display
Technologies such as gesture control systems, advanced infotainment systems, head-up displays, telematics, central controllers, and steering-mounted controls are increasingly being used in passenger vehicles for safety, comfort, luxury, and security benefits. The governments of several countries across the globe are implementing regulations pertaining to vehicle safety and security. This has prompted the demand for electronic devices, including smart displays, across the globe.
The in-vehicle infotainment systems and electronic components play a significant role, particularly for commuters, mobile workers, excursionists, and travelers. The cockpit electronics technology trends and innovation help enhance the driver and passenger experience in vehicles. An increase in the size, number, and quality of displays in cockpit electronics is expected to create avenues for industry growth. Furthermore, the integration of voice recognition, AI-enhanced agent, and natural-language processing to enhance autonomous vehicle experience is expected to boost the market growth. Driver monitoring systems are among a few technologies chased by tier 1 suppliers and automotive OEMs.
Analysis of demand for automotive smart display
The demand for smart display and connected infotainment solutions is increasing in the automotive space. By the end of 2020, it is estimated that 75% of all passenger vehicles on road will be linked to the internet via 3G/4G connectivity. The usage and acceptance of Google’s Android Auto and Apple’s CarPlay standards are increasing. This trend is expected to continue as technology advances. Moreover, displays that use 3D, multiple layers, auto-stereoscopic, prismatic, Diffractive Lightfield Backlighting (DLB), and other depth-conveying technologies are expected to gain traction over the forecast period, thus creating opportunities for market growth. For instance, the Honda E urban Electric Vehicle (EV) features a 32-inch-wide console display with three separate displays underneath a seamless top layer.
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